Always On Social© — Client Intake

Section A

Your Business

The basics — what you do, where you are in the journey, and where we can learn more.

Referred by (optional) First and last name, or business name, of the person who sent you our way.

Business Name *

Your Name *

Industry / Sector *

Years in Business

Revenue Stage (optional)

Website URL (optional)

In one or two sentences, what does your business do? Not your mission statement — what actually happens when a client works with you.

Section B

Your Audience

Who are you talking to? The more specific you are here, the more your posts will land for the exact person you want to reach.

Describe your ideal client specifically. Not "small business owners." Who exactly — industry, life stage, what they're dealing with right now.

Age Range

B2B or B2C?

What keeps your ideal client up at night? The real thing — not the surface problem they'd say in a survey. The thing underneath it.

What does your ideal client value most?

What is your ideal client tired of hearing from people in your industry?

Section C

Your Voice

This is the most important section. Your posts will be written to sound like you — not like a professional copywriter's version of you. The more honest you are here, the better the result.

Three words that describe how you want your brand to come across. Type each word and press Enter or comma to add it.

Three words you would never want applied to your brand. The guardrails. Type each and press Enter.

Paste something you've written — an email, a LinkedIn post, a client note, even a long text message. This is the most valuable thing you can give us. It doesn't need to be polished. The rawer the better.

Name one or two brands whose communication style you admire. (optional) Not because you want to copy them — but so we understand the feel you're drawn to.

Share a link to your current social presence, or describe what it looks like now. (optional) Good, bad, or non-existent — it all helps us calibrate.

Section D

Your Brand Kit

Your colors and fonts are used to build every image in your content set. If you don't have a formal brand kit yet, give us your best approximation — we can work with it.

Brand Colors Enter hex codes where you have them. Primary is your main brand color. Leave blank if unknown.

Primary Color

Secondary Color

Background / Light Color

Accent Color (optional)

Display / Headline Font The font used for your main headings. Google Font name preferred.

Body / UI Font The font used for body copy and labels.

Logo notes (optional) Describe your logo or share a file URL. We'll confirm logo placement before finalizing images.

How would you describe the visual feel of your brand?

Boutique / Premium — refined, warm, editorial Modern / Clean — bold, minimal, forward-looking Warm / Community — approachable, personal, human Professional / Corporate — structured, credible, B2B Mixed / Still figuring it out

Section E

Your Content

What you want to say, and how your posts will be structured over the month.

Which platform are you starting with? Always On Social© delivers 10 posts per month on one platform. Additional channels can be added.

Instagram Image-first. Intimate and personal. Best for visual brands and direct-to-consumer. LinkedIn Authority-building. Long-form narrative. Best for B2B, consulting, and professional services. Facebook Community-oriented. Conversational. Best for local businesses and community-driven brands.

Primary goal for your social presence?

Visibility — stay top of mind with existing network Authority — build credibility and position as an expert Leads — attract new clients actively Community — build a loyal following around the brand

Content pillars — select up to 4 topics your posts should cover. These guide what each post is about. We'll distribute across them over the month.

Pain / Mindset

Name what your audience feels. The "they understand me" post. High share rate.

Process / Systems

Your methodology, how you work, what's behind the service. High save rate.

Authority / Story

Your origin, what you've seen, what experience has shown you. Long-form friendly.

Offer / CTA

Soft promotion of a specific service. Never salesy — the offer emerges from the story.

Tips / Education

Practical, specific value. The post they bookmark and come back to.

Community / Engagement

Question-forward. Invites response. Drives comment volume.

Behind the Scenes

How the business actually runs. Builds trust through transparency.

Industry Observation

What you see happening in your field. Positions you as someone paying attention.

Services or offers you want to mention this month. (optional) Specific service names, a launch, a freebie. We'll weave them into P4 posts.

Any topics or angles to avoid entirely?

Section F

Logistics

The last few details we need to get started.

Your Email Address * We'll send your first batch here and confirm receipt.

When do you want your first posts?

Anything else we should know? (optional) Anything specific happening this month, context about your business, things that didn't fit above.

What happens next: Once you submit, your intake is reviewed personally. You'll receive a confirmation within one business day. Your first set of posts arrives within five business days of confirmation. If we have questions — and we usually have one or two — we'll reach out before building anything.